The CR Way
You’ve envisioned it countless times. We’ve made it a reality countless times more. In some ways, space is all about confines. To us, it’s an opportunity to imagine what’s possible within those confines. Every project is a chance to give space life and personality and we’re hardwired to explore its full potential.
At CR, architecture is not just an art, but a discipline. Our work, our people and our processes revolve entirely around the way space and structure are realized.
Before we act, we listen. Firmly believing that a space should seamlessly complement the people within and environment without, we begin by understanding our clients’ mission, values, challenges and vision for the project. This forms the foundation of our approach and serves as a baseline against which we measure our ultimate success. Whether recreating a brand image to provide hotel guests with a memorable escape or helping a school system become a leader in education through student-centered design, every project embarks with discovery.
Responsive design begins with a clear purpose. Once we’re able to paint a view of the big picture, we begin narrowing in on the details by integrating our team’s passion and technical expertise with close client engagement. Bypassing trends or pre-conceived solutions, we encourage a design that balances the imaginative with the practical. Through this iterative approach, we go back to the drawing board until a concept emerges that excites the client and inspires our team.
We craft dynamic market- and client-centric teams to encourage innovation across practices and weave design expertise and critical thinking into every project. This provides our clients with a dedicated team and a pool of engaged, available resources. Using an array of tools and technology – from hand sketches to full-scale virtual models – we work together to refine all aspects of the design, creating a space where architecture, interior design and engineering come together in a sustainable, cohesive way.
Great design is just the beginning. Making it work in the real world is the true challenge. We are keenly attuned to the people, spaces and needs we design for. Carefully considering the function and placement of every detail, we finesse our work to ensure it solves a problem or anticipates a need. This awareness guides our process and fuels the strong relationships we build with our clients. Motivated by discovery and a vision for the future, we’re constantly working to uncover holistic solutions tailored to each of our valued clients.
How We Work
We solve complex problems, design intuitive spaces and engineer innovative solutions. From space planning to project delivery services, architecture to project branding and engineering to conceptual design, we provide a vast suite of capabilities. By integrating the experience of our team and involving experts at every level, we bring clients’ visions to life.
Influencing a space to tell the tale of a brand, community or culture, we bring it to life to attract great tenants, dedicated customers and innovative employees.
Perceptive of how design impacts the quality of a student’s education, we transform needs and desires into functional, aesthetically pleasing educational environments.
We strive to be mindful of those who call the space home by designing communities that complement their vibrant lifestyle and seamlessly weave into the existing urban fabric.
Through close collaboration, we create lasting public safety facilities, city halls and civic buildings that support the professionals who use them and the communities they serve.
We harness the power of design to bring iconic retail brands to life. Immersing ourselves in our client’s needs, we create experiential spaces that attract customers through inspiration and engagement.
Known for our brand savvy and appreciation for modern guest expectations, we provide our hospitality clients with inspired, timeless design by staying true to each unique space and local personality.
Princeton City Schools, Director of Secondary Schools
Our leaders bring more than passion and conviction to the table. They lead by example, deeply instilling their vision into our teams, culture and practices. They make sure our plans and strategies make it to the most crucial step: execution.
Chairman + CEO
President + Integrator
Chief Operations Officer
Market Leader, Great Lakes Region
Leading CR as Chairman and CEO, David sets the highest standard of client service and satisfaction – one that he considers a personal responsibility to uphold. Equally dedicated to our mission and team culture, he meets with each candidate before inviting them to join the CR team. That level of commitment takes a deep-rooted love for what you do. A life-long entrepreneur, he’s built a reputation for openness and honesty, and for expecting the same in return. “When you make a mistake, which everyone does, come up with a solution. Never an excuse.” But even the most driven leaders need a break every now and then. Epitomizing the “work hard, play hard” motto, David embraces life outside the office with equal fervor, whether on the open water or on the golf course. Describing his personal leadership style as “10,000 feet and 100 MPH,” it’s clear he’s never let up on his vision for CR.
Heath is best described as a natural-born leader. He has over twenty-five years of leadership experience across real estate, construction, and non-profit organizations. “It is my belief that business success is determined by culture, people and process; but a business is only as good as its people. Process achievements occur when all working parts of the business are functioning together and moving the company forward. Value your people, refine the processes, and the business will have success.” Heath is always focused on “the wins” for the organization. When Heath is not in the office, he is enjoying the outdoors, serving others, or “building” his family.
Craig's success for identifying and implementing best practices to develop internal and external resource relationships that benefit the goals and objectives of clients and the firm will continue as the Chief Operations Officer for CR. He brings over 27 years of expertise, which includes a broad range and depth of experiences, roles, and responsibilities at a variety of national, international architectural and consulting firms. His passion for leadership is demonstrated while working closely with teams to provide oversight, to foster holistic and strategic planning to market, and to win and deliver projects around the world. “I promote an environment that is conducive to unique and advanced problem solving through the identification of pathways to success. It is my belief that practicing architecture is the blending of the arts and sciences; however, for it to maintain its relevance it must operate within principles of business, based on integrated entrepreneurial practices.”
William has over 30 years of professional experience in managing and directing architectural projects locally, nationally and internationally. With strong competency in technical issues and passion for design excellence, he provides a combination of skills that transcends individual disciplines and traditional boundaries between design, production and management. He takes an active role in all aspects of the project from budget to design document to project close out and client retention. Each project he works on benefits from the experience he's gained serving a wide range of client types, who seek creative and inspirational design.